Scratch’s single-minded proposition is "Create. Lasting. Momentum." To bring this to life, I was tasked with designing a physical touchpoint for their "Shock n Awe" new-client welcome pack. The result is a stylistic paper plane that transforms from a flat, branded sheet into a tangible symbol of progress.

The design isn't just about the finished product; it’s about the experience of creation. By following the guides to fold the paper, the client literally "builds their own momentum." This interactive element serves as a playful office keepsake and a constant reminder of the agency's mission. Utilizing Scratch’s unique brand style of light blue, metallic silver, and wood-grain textures, the paper plane visually guides the client through a journey of professional growth, culminating in the final tagline:

Build Your Momentum